By 2050, one in five Indians will be over sixty. The question is no longer how long we live. It is how strong and resilient our bodies stay while we do.
Source: UNFPA, India Ageing Report 2023Indians aged 60+ expected by 2050, up from 149 million in 2022.
UNFPA, 2023Daily protein per kilogram of body weight that experts recommend for people over 65. More if active.
PROT-AGE study group, 2013Of the protein Indians eat at home comes from cereals, against a recommended 32%.
CEEW, 2025Protein supplements tested in India held less protein than their labels claimed.
Phillips et al., Medicine, 2024After thirty, protein does more of the holding up. It is in almost everything the body does.
Enough of it helps keep muscle, strength and everyday independence. Too little, and muscle loss speeds up.
How much are you getting? → Or test your strength at home →Whey comes from milk, and many whey powders carry lactose. In a multicentre Indian study, two in three South Indians and one in four North Indians were lactose intolerant. At planet scale, meat and dairy use 83% of farmland while supplying 37% of the world's protein.
Tandon et al., AJCN, 1981 · Poore & Nemecek, Science, 2018We lean on cereals for protein, and cereals are thinning. Wheat grown at the CO₂ levels expected mid-century carried about 6% less protein and 9% less zinc.
CEEW, 2025 · Myers et al., Nature, 2014Most protein powders were designed for a training block: sweet, heavy, sold by grams per scoop. Daily use for decades needs something gentler, and proof that it is what it says.
Phillips et al., Medicine, 2024Not a supplement for a season. A quiet daily habit, made to be taken for decades, with strength as a side-effect of care.
Complete, vegan, dissolves smoothly. 24 g protein in every 30 g sachet.
Chocolate and filter coffee first. Kesar & elaichi and haldi coming soon. Low sweetness, never cloying.
Scan any sachet for its batch tests, sources and the reason behind each ingredient.
As I hit my 40s I see a decline in my strength and stamina.
Trying to get all the protein from home-cooked meals is exhausting on the brain.
I'm a vegetarian and I hate paneer, soy, tofu and tempeh.
To be able to live a long, independent life.
The same three things came up again and again: it feels light, it doesn't leave you bloated, and it mixes easily.
Feels light, and no grittiness.
It did not make me feel over-full or bloated.
Love that there were no lumps.
A good protein powder that makes you wake up and smell the coffee.
From our 2026 survey and tasting rounds. Names are changed for privacy. You know who you are!
₹500 holds a place, fully refundable. 0 of 100 taken.
Short articles on the research behind this page, each with its sources. They describe the field, not claims about our product.
A complete protein made by fermenting yeast. It is vegan and dissolves smoothly. [Supplier and digestibility score.] The Journal has a full article on the evidence.
Each serving stays sealed until you open it, and there is nothing to measure. The ceramic jar keeps a month of sachets together on your counter, and you keep it.
Yes. No dairy, no honey, nothing from animals, in any flavour.
The pack of 30 is ₹2,999 a month (MRP ₹3,400); founders pay ₹2,699 for their first year. The pack of 90 is ₹8,549 every three months (MRP ₹10,200), which works out cheaper per month; founders pay ₹7,899 for their first year.
[Month 2027]. You will hear from us before anything else is charged.
About two weeks before we ship, we'll send you a payment link for the balance. Your ₹500 is already counted towards your first box. If you decide not to go ahead, we refund the ₹500 instead.
Yes, any time before we ship. One message, no guilt trip, no fourteen-step form.
A ballpark, not a prescription. Tell us roughly what a normal week looks like and we'll compare it with the range recommended for you.
We'll email you this summary so you don't have to remember it, and tell you when a new Journal article is up.
Food values are typical Indian servings, rounded. Targets: ICMR-NIN 2020 (0.83 g/kg for adults), PROT-AGE 2013 (1.0–1.2 g/kg over 65), Leidy et al. 2015 (1.2–1.6 g/kg for strength and weight goals). If you have kidney disease, ask your doctor before raising protein.
A hundred founding places. ₹500 holds yours, refundable until we ship.
We want strength in later life to be ordinary, not lucky. That starts with getting enough good protein, every day, for decades, in a form people actually look forward to.
Designer with twenty years of design and startup experience. Co-founder of Dig Design Studio and Samudra Network.
The Longevity Project is an offshoot of Samudra Network, which builds digital tools for farmer collectives and fairer, more transparent agricultural value chains. That is where our habit of tracing food back to its source comes from, and why every batch we make will carry its own Purity Passport.
Surveyed households about how they eat, what they lack and what they would pay for, then ran sampling rounds.
Studied what protein does after thirty, and published our reading with sources in the Journal.
Working with food scientists and manufacturers on formulation, flavour and testing.
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Notes on strength, food and the long life. Every article lists its sources, so you can check our reading.